When it comes to your website, it should be a shining reflection of your best face to the world. People are utilizing the Internet now more than ever for their information. Chances are, if they’ve heard about your business and want to investigate it further, then they will go to your website. If the website turns them off or doesn’t engage them, then they will have to, of course, look elsewhere. Your website should be the place where leads express interest. You shouldn’t have to go searching for them elsewhere. In fact, if you go elsewhere, it might be counterproductive.
The reason your website is the best place for exploring new leads is that people that stop in really are interested. They’re not just run of the mill browsing individuals looking to kill time. If they’ve landed on a business page, then they are probably searching for a real answer to a gap in either a product or a service they are searching for. Also, these are the people who will not mind being contacted after they leave a comment. In fact, they expect it.