When it comes to your website, it should be a shining reflection of your best face to the world. People are utilizing the Internet now more than ever for their information. Chances are, if they’ve heard about your business and want to investigate it further, then they will go to your website. If the website turns them off or doesn’t engage them, then they will have to, of course, look elsewhere. Your website should be the place where leads express interest. You shouldn’t have to go searching for them elsewhere. In fact, if you go elsewhere, it might be counterproductive.
The reason your website is the best place for exploring new leads is that people that stop in really are interested. They’re not just run of the mill browsing individuals looking to kill time. If they’ve landed on a business page, then they are probably searching for a real answer to a gap in either a product or a service they are searching for. Also, these are the people who will not mind being contacted after they leave a comment. In fact, they expect it.
On the other hand, people who look to other sites are those who would be mad if a business randomly called them up. It’s not okay to invade people’s privacy like that. In fact, you might get a response you don’t like, such as “How did you get this number?” At best, they will assume that you are cold calling from a legitimate list. Most people don’t have time for phone calls from businesses that they never expressed interest in.
Your website should be a place that is conducive to commenting. It should make people feel like they can engage with the material, like in the comments section. Ultimately, you want your leads to either be able to fill out a form or for them to feel invited to comment on the blog. If they do the latter, make sure that in the comments section you invite them to contact you further for any questions. You can simply also write back and follow up with another question. If they write back, then you can answer and you have a dialogue. You may direct them to fill out a form on the site so you can continue the conversation further. Another great option is a chat box that is manned during the day or even 24/7. This is quite an investment but leads really appreciate being able to talk right away.
As you can see, there are so many ways to make your website user-friendly. It’s also important that you understand the reasoning behind why you should do so. There are other ways to generate leads, but none will be as effective as your website sourcing. And of course, this is why it should be what you focus on as a strength for lead generation. The more places in your website that give an opportunity for engagement, the better your chances will be that your leads will respond. Make sure that you also emphasize that you love to give answers to questions and make time for your customers. This is a great way for them to feel invited to start a dialogue.
